WARNING! Reading this book will alter your worldview!

Other books about trends serve up ready-to-eat meals. This one will help you find, capture and prepare your own “food” by giving you the tools and mindset needed for successful, in-depth trendspotting.

We are trendspotting creatures who spend our lives wondering what’s going on in the world around us. So why do so many changes pass us by or – even worse – take us completely by surprise? What can we learn from the many extreme events that have taken place over the past decade – from 9/11 to the financial crash of 2008? What long-term changes take place behind daily headlines and buzzwords? How can we understand the present and predict the future if we can’t even make sense of it?
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My fellow trendspotter,

The future is not what it seems. We all want to think we are highly skilled at seeing changes and predicting where the world might be heading. I used to think of myself as a world-class trendspotter until I found myself in the weird, wonderful world of change blindness, future myopia, presentism and all the other obstacles to seeing the world as it really is.

This book is a guide to better trendspotting. The title, Everything We Know is Wrong, is not intended as an insult but as a call to curiosity.

Welcome to a future unseen!

Magnus Lindkvist